Glisser awarded Gold at the MassChallenge UK Finals

Mass-challenge-logoGlisser was awarded Gold at the MassChallenge UK Finals last week, effectively placing us in the top 15 out of 1,700 startups that began the process back in June. 

Glisser makes presentations interactive – it takes regular PowerPoint or Keynote presentations and pushes them out live to audience mobile devices, slide-by-slide, as they are presented. It then enables members of the audience to interact with the presenter or each other, ask questions, and share content, and collects valuable feedback for event organisers. Attendees can also electronically mark-up the slides with notes, and keep them for future reference

MassChallenge is the world’s largest startup accelerator. It doesn’t take equity or fees, but teams up with businesses like IBM and NatWest so startups can compete for a share of £500,000 prize money – Glisser received £25,000 last night (in the form of a very large cheque).

Mike Piddock Founder at Glisser said

“This is a massive endorsement for what we are doing – making presentations more engaging, participatory, and data-driven. Hot on the heals of the Event Technology of the Year awards, where we were the only UK company in the finals, it’s been a sensational week.”

Less than a year after launching, our client list now includes i2i Events, Investec, Visa, The Design Council, Grant Thornton, Bloomberg and three UK Government departments.

Guest Blog: 4 Signs That Your Event Training Sucks & Tips On How to Fix It!

People-SleepingI was speaking to two enterprise salespersons recently as we explored why the engagement & learning is typically broken workshops and conferences.

Although I am a firm believer that every moment is a learning opportunity about oneself as well as the world around us…BUT let’s face it, we are inundated with emails, digital content, and marketing in general. So most companies struggle to win the “hearts and minds” of their employees. Even harder is winning that of the partners that you need to grow the business.

Most companies know that:

  1. Better trained employees and partners = Better bottom line.
  2. A more diverse employee base and teams result in better business outcomes.
  3. Employees are increasingly disengaged and less loyal. In fact, according to a 2014 Gallup poll, 51% of U.S. employees are disengaged.

So many companies continue to spend a LOT of money on e-learning, external and internal training, roadshows, workshops, kick-off meetings etc. Yet many organisations struggle to understand if their training is effective.

Here’s 4 signs that your training sucks. It sucks because:

1. It’s not measurable

It’s critical that you have a goal of what your average participant’s knowledge level should be. Start with baselining what your participants know before they begin the specific training. Then assess again after the training. And then compare what each participant knows and doesn’t know, and then deciding what action to take next.

Ideally you’re not just measuring conceptual knowledge, but how your participants internalise the knowledge and demonstrate it in action.

2. It’s not reinforced

Training shouldn’t be a ONE Big Bang-set-and-forget approach. People’s mind are overwhelmed with information, and you should follow up a few months to see if the key points have been turned from learning concept into action.

3. It’s not updated

Typically training materials becomes outdated very quickly, especially for product training for innovative companies, or highly competitive industries. It’s really vital in these scenarios to make sure your training is up-to-date. For example, you wouldn’t want your salespeople to find out that a new competitor is on the scene from a customer, now would you!

4. It’s not memorable

Let’s face it. Most training falls into a spectrum — boring on one side and fun. Consumer marketers have realised that people don’t buy products, they buy the experiences they can create because of the product.

Why should training be any different? It can be both fun AND meaningful.

So let’s not throw money down the drain by continuing with boring presentations.

I’ll finish this blog with how most people experience fun as you start thinking of how you can reinvent your training investment:

  • When they solve problems
  • When they are exploring
  • When they are surprised (and delighted)
  • When they win something
  • When they get recognised for something

Theresa Lim is CEO & Founder of Play2Lead — a multiple award-winning gamified and social audience engagement platform that helps companies and their agencies increase customer and employee engagement at live events and online. 

Awesome News! Meet Our FANDOM Expert on 16th September


Dr Jennifer Otter Bickerdike

Dr Jennifer Otter Bickerdike, a world authority on Fandom, will be delivering the keynote entitled ‘How to Turn a One Time User into a Dedicated Fan’ at our next event on Wednesday 16th September, Google Campus in London. The session will take attendees on a journey to better understand their users and convert them into being their advocates. Embodying the unique combination of real-world experience and academic knowledge, Dr. Jennifer Otter Bickerdike has over 20 years of experience working with tastemakers and cultural provocateurs such as Facebook, Interscope Geffen A & M and L.A.M.B.

Jennifer’s first book Fandom, Image and Authenticity: Joy Devotion and the Second Lives of Kurt Cobain and Ian Curtis was published in October 2014. She was recently featured in Channel 4’s holiday blockbuster Frozen at Christmas, and is currently working on three different books about popular culture and media.

Register for the event here:

Any questions? Email us:

Follow us on Twitter @EventTechLab

Event Tech Lab at IMEX vegas and ibtm Barcelona

Event Tech Lab has secured stage-time at IMEX in Las Vegas in October and also at ibtm World, Barcelona in November to present our stable of start-ups. Both events are a great opportunities to promote event tech to an international audience.

Opportunity 1: IMEX Las Vegas, 13 – 15 October.

Event Tech Lab will be running daily sessions on the freshest new event tech available – that’s you! As this is a short session, you will not be able to present in person. If you would like your products to be included we will need you to forward us a few slides accompanied by some screen shots or a short 2 minute video we can play.

Please email me if you would like to take part and we can then discuss how you want to represent your company. The deadline for letting me know is 4th September.

Opportunity 2: ibtm World Barcelona, 17-19 November. 

Event Tech Lab is hosting a one-hour session on event technology.

For this session we would like to you either pitch in person or beam in via Google Hangouts. I will be on stage talking about event tech and be using your company to illustrate an element of how technology can be used to enhance an event.

Pitches will last for 5 minutes. If you would like to participate, again please let me know by 4th September.

Event Tech Madness

London Tech Week is going all out to feature event technology. Thanks Boris! A hackathon, start-up  pitches, a conference, education sessions, networking socials and even the world’s first #CocktailHack. This is the first year where event technology is creating its own distinct identity at the international tech event. An event that attracts over 40 000 attendees to London.

#EventTechHack 13 -14 June at Campus London
Concerto Group sponsored the innovation of event technology through its partnership with Event Tech Lab. The hackathon attracted more than 50 event technology developers, designers and idea generators, who creating new applications for the events industry.

Engage Works Education Sessions 16 -18 June at Flux Lounge
Engage Works is holding afternoon education workshops on a variety of topics on Tuesday, Wednesday and Thursday, including ‘Making Technology More Human’ with Jerry Lieveld on  the Future User Experiences on Wednesday 17th June.

Event Tech Pitches & #CocktailHack 17 June at Campus London
Event Tech Lab’s Open Office sessions introduce new event technology from around the world via five minute live or Google Hangout presentations. New tech from Australia, France, UK and USA will be featured. Event professionals will also be treated to a world first – #CocktailHack – a no coding required cocktail competition where #eventprofs can create their own cocktail to win prizes. Sponsored by ibtm World, Barcelona.

Tech Fest 19 June at the ICC, EXCeL London
This annual event technology conference goes from strength to strength. This year’s speakers include Sallie Coventry from Reed Travel Exhibitions, Leslie Robertson, MD at Technology4Events and more. It’s all about the trends, the use and greater adoption of event technology at events.

Do you want to win the worlds first #EventTechHack?

Thanks to our kind sponsor

Thanks to our kind sponsor

Are you an #EventTech enthusiast, a hard-core coder, a designer, business/marketing person or just a hackathon fanatic?

Join us for Event Tech Lab’s #EventTechHack on Saturday 13th through to Sunday 14th June at Campus London. Its going to be an innovative weekend of collaboration, creativity and coding.

Take the #EventTechHack challenge. Its going to be fast and furious!

Event Tech Lab is a partnership community of #eventtech start-ups, developers, event professionals and investors.


EventTechHack – The Event Tech Challenge


The Hack:

Are you an EventTech enthusiast, a hard-core coder, a designer, business/marketing person or just a hackathon fanatic? Do you want to win the worlds first #EventTechHack? If so, join us for Event Tech Lab’s #EventTechHack on Saturday 13th into Sunday 14th June at Campus London for an innovative weekend of collaboration, creativity and coding. You don’t want to miss a the world first – take the #EventTechHack challenge. Its going to be fast and furious!

The Task:

Platforms/devices: The hackathon is all about building something that actually helps streamline event management operations, creates great audience engagement or is a benefit to the events industry . Our sponsor – the Concerto Group – are looking for something fresh! Their operations include creating event ideas, planning and executing events as well as providing venues, catering and staffing for events. Check them out here get an idea of what event professionals need to make their lives easier, businesses more efficient and attendees happier.

You can bring/build any demo-able platform/device that fits the theme. Do some reading and research on whats out there and how your hack could make a difference. You are responsible for knowing and setting up your IDEs, SDKs, APIs. To start the process go to or to start your research. Assume there will be help on the day from mentors and event professionals to give advice and guidance. Be prepared


Maximum of 4 people. Ideally teams will be made up of coders, UI designers and business/marketing/event professionals. If you already have a team sign up as an individual with your team-mates. Let us know on the day if you are already in a team when you arrive. If you are not in a team, just turn up and we will help slot you into a team that you feel comfortable with. Food and drink will be provided to keep you going throughout the hack.

Judging Criteria:

Impact: What impact would your hack have on the events landscape?

Practicality: Is the hack fit for purpose?

Feasibility: Can this project be realistically implemented and scaled?

Creativity & Technical Innovation: How innovative is your hack?

Prizes: Prizes for the winners and runners up will be awarded after the judging. 


Event Tech Lab is partnership community of #eventtech start-ups, developers and event professionals.

Fllow us on Twitter @EventTechLab

Concerto Sponsors #EventTechHack – A World First – The Event Tech Challenge 13th and 14th June 2015

On the weekend of 13th June the Concerto Group will besponsoring the world’s first Event Tech Hack. The event, organised by Event Tech Lab, will coincide with the beginning of London Tech Week and will take place at Campus London, Google’s start-up incubator in Shoreditch. 

The hackathon is aimed at software developers, user interface designers and event professionals, who want to collaborate and develop ideas for new applications in event technology software. 

Hackathons are popular creative and collaborative forums where enthusiasts come together to develop ideas and then code basic demonstration models that can be developed and scaled into commercial applications. 

Event professionals are encouraged to participate sharingideas or acting as mentors to inspire software developers and user interface designers who will be attending.  Teams will consist of a maximum of four people. Winners will be announced at the end of the Hackathon on Sunday 14th June at 3pm. The winner will present and demonstrate their winning hack at Event Tech Lab’s Open Office and #CocktailHacksession at Campus London on Tuesday 16th June. 

Judges from the hackathon will be drawn from Concerto Group as well as software developers from well-known event technology companies in the UK and USA. The criteria for judging the best application will be based on the impact the application could have on the events industry, its feasibility in terms of implementation and how innovative the application is within the current event technology landscape. 

Teresa-Anne Dunleavy, Chief Executive of the Concerto Group said: This is going to be the world’s first hackathon where event technology takes centre stage. This hackathon is about building something that is ultimately of benefit to the events industry. The Concerto Group are looking forward to seeing what innovative ideas the hackers create over the weekend.

Event Tech Lab Launches Partnership Community

Event Tech Lab has attracted a lot of interest globally, from event technology developers, start-ups, event professionals and investors. The partnership community launches its partnership packages today (15th April 2015). The marketing and communications incubator for event technology start-ups has placed itself at the centre of the events ecosystem with its Open Office sessions; where start-ups, developers, event professionals and investors come together to collaborate and see demonstrations of the latest event technology available from around the globe. The launch of the partnership packages is the next step in the genesis of the lab’s vision – to promote London as the centre of the event technology ecosystem. James Morgan co-founder of Event Tech Lab says “London is fast becoming the global hub for event technology. Catalysts such as the locating of event technology companies with global footprints to London, such as Cvent, Double Dutch, Event Base and Eventbrite alongside the incredible talent pool and exciting start-up culture has spurred this phenomenon on”.

Event Tech Lab Tested v3The partnership scheme is designed primarily for start-ups but includes representing established event technology companies. The basis of the scheme is to promote the partners globally as well as offer education, showcasing and other marketing opportunities to companies that need to grow their user base and create further awareness of their tech. The scheme will also create a community that adheres to minimum product and service standards that event buyers will come to rely on as a stamp of quality assurance – ‘Event Tech Lab Tested’.

Event Tech Lab is creating a collaborative community that has event technology at its heart. Events such as the #EventTechOCD dinner on 29th April on hardware development, the #EventTechHack on 13/14th June and #CocktailHack on 16th June to coincide with London Tech Week are some of the other opportunities being offered by the lab. The purpose being to engage with the entire event technology supply chain and take the lab’s central vision forward. Educating event professionals is also part of the strategy. In May the first education session – ‘Growth Hacking for Events’ – will take place in central London. The content will be viewable via Google Hangout live, as are the Open Office sessions.

Event Tech Lab is also working with various organisations to fulfil the lab’s vision and promote new event technology. Organisations such as Event Tech Live and the Event Technology Awards are key partners to deliver benefits for the partnership community in the UK. Overseas opportunities are currently being developed. ‘This community is at the forefront of where the events industry is heading – and at a very fast pace. Representing the interests of the event technology community – whether to government bodies that promote technology as a growth area or to industries that use event technology is the most efficient way in terms of resource and influence to create a competitive advantage for the partners of the community’ says Morgan.

More information about partner benefit and how to join can be found here