Event Tech Lab has attracted a lot of interest globally, from event technology developers, start-ups, event professionals and investors. The partnership community launches its partnership packages today (15th April 2015). The marketing and communications incubator for event technology start-ups has placed itself at the centre of the events ecosystem with its Open Office sessions; where start-ups, developers, event professionals and investors come together to collaborate and see demonstrations of the latest event technology available from around the globe. The launch of the partnership packages is the next step in the genesis of the lab’s vision – to promote London as the centre of the event technology ecosystem. James Morgan co-founder of Event Tech Lab says “London is fast becoming the global hub for event technology. Catalysts such as the locating of event technology companies with global footprints to London, such as Cvent, Double Dutch, Event Base and Eventbrite alongside the incredible talent pool and exciting start-up culture has spurred this phenomenon on”.
The partnership scheme is designed primarily for start-ups but includes representing established event technology companies. The basis of the scheme is to promote the partners globally as well as offer education, showcasing and other marketing opportunities to companies that need to grow their user base and create further awareness of their tech. The scheme will also create a community that adheres to minimum product and service standards that event buyers will come to rely on as a stamp of quality assurance – ‘Event Tech Lab Tested’.
Event Tech Lab is creating a collaborative community that has event technology at its heart. Events such as the #EventTechOCD dinner on 29th April on hardware development, the #EventTechHack on 13/14th June and #CocktailHack on 16th June to coincide with London Tech Week are some of the other opportunities being offered by the lab. The purpose being to engage with the entire event technology supply chain and take the lab’s central vision forward. Educating event professionals is also part of the strategy. In May the first education session – ‘Growth Hacking for Events’ – will take place in central London. The content will be viewable via Google Hangout live, as are the Open Office sessions.
Event Tech Lab is also working with various organisations to fulfil the lab’s vision and promote new event technology. Organisations such as Event Tech Live and the Event Technology Awards are key partners to deliver benefits for the partnership community in the UK. Overseas opportunities are currently being developed. ‘This community is at the forefront of where the events industry is heading – and at a very fast pace. Representing the interests of the event technology community – whether to government bodies that promote technology as a growth area or to industries that use event technology is the most efficient way in terms of resource and influence to create a competitive advantage for the partners of the community’ says Morgan.