The Big Social at Event Tech Lab

Learning PicEvent Tech Lab’s next Open Office session takes place at Google Campus, London on 31st March. The event technology partnership community for event tech start-ups, developers and event professionals has programmed six 5-minute pitches from fresh event technology companies from around the globe. As part of the session from 6pm to 9 pm, a panel discussion – Social Storytelling – moderated by Adam Parry of Event Tech Live will discuss the growing trend of using storytelling to market events.

Tamar Beck from Gleanin, Dana Rowe, Tweet Wall Pro, and Peter Kerwood from the Concerto Group will discuss practical tips on how to tell the story of events through social media. From selling the concept socially to engaging with the audience during and after the event Social Storytelling will include advice on the content required to create the event narrative that is woven into an event organisers communications and sets the agenda for social conversations around the live encounter.

Some exciting new tech companies will be pitching their applications, both live and via a live Google hangout sponsored by UK Biz Hangouts. Pitches include Headliner (UK), Init Live and Get Workers (Canada), Sponsor my Event (Luxembourg), Squad Up (USA) and Panel Sensor (Greece); with Headliner providing a live Easter treat for both live and virtual audiences. The audience should also expect to hear an exciting announcement about an event industry world first, due to take place during London Tech Week in June. To register for the event go to:

To sign up for the live Google Hangout go to:

Start-Ups Shine At Event Tech Lab Launch


More than a hundred event professionals, event technology start-ups, hardware and software developers turned out at Google Campus, London (Tuesday 20th January) for the launch of Event Tech Lab. The evening sponsored by Google Campus and the #EventProfs Network included presentations by event technology start-ups and a discussion by an expert panel on future of event technology and its use at events. The panel included Robert Dunsmore from GES, Jamie Vaughan from Eventbase and Adam Parry from Event Tech Live.

The audience saw presentations from Showslice (an event venue and resource sharing platform), Gruve (creators of bespoke interactive technology for events), Weems (a multi-currency/multi language ticketing platform), Pickevent (on their new white label event microsite platforms) and Glisser (the new audience engagement presentation software).

James Morgan, co-founder of Event Tech lab described how the lab would assist start-ups, developers and event professionals, with the overall objective of forming a partnership community around event technology and its development and growth. The community of partners is still in the early stages with plans for the partner programme to be announced in mid-February.

The event professionals that attended the event were overwhelmed by the presentations as well as the networking opportunities with the many new event technology start-ups and developers who were also attending the launch. Maria Schuett, Marketing Manager for Westminster Central Hall explained: “EventTechLab is hitting a nerve in the events industry. Last night’s launch was a great for event professionals and start-ups to get together and talk about developing solutions to the technological problems our industry is facing. I love the innovative and collaborative take on all this and believe Event Tech Lab is creating a space that allows for further economic growth in our sector.

Cecelia Lavin, Group Head of Sales at Peyton Events was impressed with the many start-ups she met at the event, saying “Event Tech Lab is a fantastic new initiative to educate the industry further about current and upcoming event tech that we can use in our businesses. As this is such a fast moving area it was great to attend an event that gave us the opportunity to share the creativity and innovation available to enhance what is possible, all in a few hours. I am already looking forward to attending the next one”.


As the Wichita State men’s basketball team put the finishing touches on a perfect 31-0 regular season with a home win over Missouri State on Saturday night, ESPN decided to chronicle the event in an entirely new way. – Read the entire article at

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