The Big Social at Event Tech Lab

Learning PicEvent Tech Lab’s next Open Office session takes place at Google Campus, London on 31st March. The event technology partnership community for event tech start-ups, developers and event professionals has programmed six 5-minute pitches from fresh event technology companies from around the globe. As part of the session from 6pm to 9 pm, a panel discussion – Social Storytelling – moderated by Adam Parry of Event Tech Live will discuss the growing trend of using storytelling to market events.

Tamar Beck from Gleanin, Dana Rowe, Tweet Wall Pro, and Peter Kerwood from the Concerto Group will discuss practical tips on how to tell the story of events through social media. From selling the concept socially to engaging with the audience during and after the event Social Storytelling will include advice on the content required to create the event narrative that is woven into an event organisers communications and sets the agenda for social conversations around the live encounter.

Some exciting new tech companies will be pitching their applications, both live and via a live Google hangout sponsored by UK Biz Hangouts. Pitches include Headliner (UK), Init Live and Get Workers (Canada), Sponsor my Event (Luxembourg), Squad Up (USA) and Panel Sensor (Greece); with Headliner providing a live Easter treat for both live and virtual audiences. The audience should also expect to hear an exciting announcement about an event industry world first, due to take place during London Tech Week in June. To register for the event go to:

To sign up for the live Google Hangout go to:

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